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5 Beauty Trends to Embrace in 2020

With each year, new beauty trends start knocking on our door. Beauty companies have been working hard to provide us with some innovations. As technology enters each segment of our lives, it comes as no surprise that beauty products are improved and our body, face, and skin are thankful for that. 

If you want to know what you should watch out for in the beauty world, you are in the right place. We’ll talk about all the latest trends that you simply must know about. So, are you ready to see what this year has in store for us? I bet you are! 

Without any further ado, here are the top beauty trends that have gotten our attention in 2020.

1. Water-free Products

As the awareness about the environment grows, so does the care about what the beauty products consist of. 

Did you know that only 2.5% of the water on the planet is freshwater, even though 70% of the world's surface is covered by water? Yes, there is less of it for our use then we used to think. After this, you'll probably go and firmly shut all your faucets.

Environmentalists and eco-entrepreneurs have opened our eyes to how our reckless use of water can affect our future. Lead by that revelation, more brands are starting to create beauty products that aim to reduce water waste.  

Dorian Martin, a content marketing specialist and writer at IsAccurate shared his opinion on the current sustainable beauty movement, "My mind was blown away by how much harm people have caused the environment. One of the things that should be worked on is water-free beauty products. My wife has already bought a water-free face cream and I love her for that.” Dorian claims that even the small steps such as sustainable beauty can make a huge difference.

2. Clean Beauty Brands

While we’re on the subject of sustainable beauty, brands are massively adopting “natural beauty.” 

You can expect to see products stating no use of chemicals or additives, ingredients derived from nature, and vitamin-boosted products.

Just look at BeautyStat Universal C Skin Refiner, Sunday Riley C.E.O. Glow Vitamin C and Turmeric Face Oil, and Better Skin Epik C Boost. For example, Epic C Boost is formulated with vitamin C, green tea, aloe, sea kelp, and other natural ingredients. 

The purpose of these oils, serums, and mists filled with vitamins is to promote a natural glow by giving your skin that vitamin boost it needs. Brands who take care of our skin are the brands who will achieve brand loyalty

3. Cooler Eye shadow Tones

Have you been reaching just for that brownish eye shadow for years? I am the first one to confess the guilt for that obsession. Well, it is time for a change.

The year 2020 is bringing some cooler tones in our eye shadow pallets.  New York Fashion Week Spring/Summer 2020 has shown us how it's done. The runway has hosted numerous models who flaunted with the pastel blues and greens on their eyelids.  

Mix up your usual makeup look by adding some cool blue, green, pink, and purple tones to your eyelids. “I have to say that I’m loving this trend. As much as I was all about that burnt brick/redish smokey eye, I’m excited about introducing something completely new to my look,” shared Estelle Liotard, a content creator at TrustMyPaper

4. Hydrated and Radiant Skin

The matt skin is out and the nourished skin is in! More and more top models and fashion brands have jumped on the wagon of radiant-looking skin. Just think about all the ads that feature make-up free models. Or, to speak more realistically make-up free looking models.

Beauty brands want us to turn towards showing our natural skin glow rather than aiming for the doll-like face.

To achieve that healthy goal, you’ll first need to make sure that your skin is clear and nourished (well, duh). Conquer any zit with products like Better Skin Zit No More. Make sure that you use a hydrating cream each day. You can even opt for all-in-one creams such as Better Skin Mirakle Cream. With such a product, you won’t have to spend money on buying separately a day cream, night cream, eye cream, brightener, and primer. It has it all!

5. Flushed Cheeks

Remember the times where you would do anything to hide your red cheeks? Now, beauty experts are taking the reverse approach and are doing everything to bring out that naturally flushed cheeks look. 

Don't be surprised when you see women carrying blush to the cash register. Blush is a beauty product that is put in the spotlight this year.

What I like about blush is that it gives me a fresh and rested look. You know the days when you sleep for like 4 hours and it shows? Those are the days when blush and concealer are my best friends,” says Melanie Sovann, a content marketing specialist at GrabMyEssay who opened up about her favorite beauty products.

Over to You

That’s it, my fellow beauty lovers. These are the top beauty trends you mustn’t ignore this year. The best part is that the trends mostly navigate towards natural ingredients and natural look. Instead of just focusing on how we look, beauty brands are telling us that we should focus on what we put on our face and body. 

Helene Cue is a digital marketing specialist at Studicus. She also works as a freelance writer, and currently, she is a content contributor at WowGrade and SupremeDissertations. Her love of writing dates back to her college days when she was known for writing the best essays. Besides being a passionate careerist, Helene is always up to date with the newest beauty and fashion trends. She is an avid user of the Better Skin products and a strong advocate for natural cosmetics. 


Image Credit: https://unsplash.com/photos/9Z1KRIfpBTM

1 comment

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